The Hoffman Company Expands Its Brokerage Platform to Include Multifamily Land Sales and Entitlement Assistance


Industry Veteran Patrick Simons Tapped to Spearhead New Market Services

IRVINE, Calif. – March 23, 2020 – The Hoffman Company, a land brokerage firm now in its fifth decade with operations in both California and Nevada, announced today the expansion of its services into the multifamily sector. Patrick S. Simons, a 25-year veteran in multifamily development, has joined the firm to lead this growth as senior vice president and managing director of multifamily markets.

“Although The Hoffman Company has occasionally assisted multifamily clients over the years, our core business has always been single family lots for homebuilders. We believe our firm has
much to offer multifamily clients as well and are excited to have Patrick here to lead that effort,” said company president and co-owner Norm Scheel.

Among the services Simons will offer clients is targeted land acquisition tailored to the specific needs of multifamily clients as well as strategic disposition for owners of sites that either are or can be entitled for multifamily use.

“Patrick’s experience in overseeing the development or redevelopment of approximately 12,000 units over his career makes him an invaluable resource for all of our clients,” said company co-
owner Tom Dallape. Simons added, “In addition to our first-rate brokerage services, I will be working on our Value-MaxSM service aimed at property owners who do not have multifamily expertise in-house. We can assist with design and entitlement strategy, working with the owner’s consultants tomaximize the value of a property before offering it for sale.”

With the Value-Max service, Simons will oversee architectural, engineering and entitlement consultants for a property owner as well as representing the owner in city meetings.

“Based on my experience over many years, property owners can boost the value of their property by as much as 15 to 25% and increase the certainty of closing a sale if the property is entitled for the highest and best use – which in many cases is multifamily use in our market,” Simons said.

Simons has held executive positions with both publicly traded and privately held apartment investment and development companies and founded an international consulting practice advising both large institutional and small private clients on multifamily assets.

Simons may be reached at (949) 933-9405 or

About The Hoffman Company

The Hoffman Company, a leader in the land brokerage industry, was founded in 1978. Since that time our firm has continued to grow, adapt and perfect land sales drawing from more than 40 years of experience. As we move into our fifth decade in business, our commitment to serving the needs of homebuilders and land developers and now multifamily developers and investors, throughout California and Nevada has become even stronger. When you have an asset as valuable as land, it pays to work with an experienced land brokerage firm. For more information please visit our website at